How to Design a Google Analytics Friendly Site
It is necessary for every online portal owner to have regular check on how people are approaching your website, are they liking your site, know about the bounce rate, and conversion rate. Without analyzing all this regularly you can’t run a successful online eCommerce website. Now it has become necessary while designing a new website to keep in mind the analytics features and make a Google Analytic-Friendly website.
But, how to design a Google Analytic-friendly site?
It generally requires setting up your site properly and then configuring Google Analytic to trail what all is happening in your website. We will now consider some basic things that we should take care of while designing a site.
1. Domains and Sub-domains
When you have planned to make analytics friendly website it is better to keep the contents in main domain and use sub-folders instead of sub-domains. By doing this, Google will entirely change the way it treats your website when it crawls through your site. This has a lot to do with how Google treats content when it crawl your site. eMarketers generally prefer tracking whole sections of their eCommerce portal, even if they have to create a separate profile for tracking these sections. Try to stay on same domain throughout your website. Don’t use second domain or micro sites as it will make things difficult for Google Analytics. It is better to do cross domain tracking rather than creating second domain or micro site.
2. What Brings Traffic to your Site?
Using Google Analytics, one can find out how Smartphones and tablet devices perform in your site as compared to the desktops. So now if you find that there is a lot of traffic coming from these devices but not much conversion happening,you can use this data to improve the responsiveness of your website while designing or else you will have to optimize the mobile experience.
3. Group your Content
By grouping your content in a logical structure will help one easily view and compare different metrics based on group name along with checking the individual URLs and titles.
4. Site Search
It is better to integrate a site search into your website and then regularly analyze the search data. This will help you to understand the user intents on your website, and also know whether your customers are able to find what they search for.
5. Thank You Pages
Thank you pages will help you to easily track conversions on your website. You only have to create a thank you page and make people visit this page whenever they click on submit button, then register this page as the goal in Google Analytics. You can also establish monetary values for your goal. You can also register the submit event to a virtual page view and then track it as a goal. Try to make these pages unique.
It is good to have server side redirects as this is the easiest way have a good analytics friendly website. You just need to make sure that they pass query parameters.
Now develop your Google Analytic-friendly website by implementing these ideas and you will surely feel the difference.
So decide accordingly.... All the best!!
[We are Connecting Dots, a full service eCommerce solutions company. At Connecting Dots, we help companies build great online businesses, we are Magento implementation partners and build great eCommerce portals]