Internal Links on your eCommerce Site that Can Improve Your SEO
Do you think internal linking is important for a great SEO process? Yes, we always consider it to be necessary for SEO process. However, it is found that for several eCommerce companies, it has not given any effect. Linking to a different page within your eCommerce website helps you to improve navigation and make people stay on your site for longer time. Then why this thing happened with some companies? What if we add more relevant links to make things better? Will it work then?
Internal linking is very simple. However, with the recent changes in the Google algorithm, on-page optimization has gained more importance than ever before as the overall focus is now on the quality of the websites and content than on the link building. So, start thinking to utilize internal linking in a different way so that it can help you progress.
What we would suggest is don’t just blindly link to your content. It is better that you spend some time to learn about internal linking options and the best way to make this happen.
Here we will discuss the different ways through which you can use internal linking on your shopping portal.
Linking Different Products Together
Always make sure that you link your product or service pages with one another in case they are related. For example, consider that you sell some product in two different styles and at different prices. Then you must make sure that these pages refer to the other similar products.
The same thing can be done with your content also. Take the case of the blog itself. Then you can use some plug-in to link related posts at the end of every blog page.
Linking From the Product Page to the Category Page
Breadcrumbs, a plug-in that automatically detects your permalinks, and is helpful in case of navigation. This can help you to link your product page back to your category page so that customers can go back to where they started. In case you are not using Breadcrumbs, then you need to place a category link on every single one of your pages. This will help your category pages to rank more than the general keywords.
Linking Category Pages with Other Categories
Have you done this before? Or did you even know about this? This kind of linking is the one that many eCommerce companies miss. Now you might be thinking what is the point in linking one category page to another? For most of you it might seem to be too much. However, this is actually a great way to make your web-store, easy to navigate and improve SEO.
Category pages will obviously have better SEO than the product pages as they must be easy to find. Thus, you must take advantage of this by adding internal links using the right keywords in the anchor text. It is good if you focus on the higher volume keywords. Even though keyword rich anchor text is not that good when writing content and publishing them on your website, they are FINE in the case of category pages.
Linking Blogs to Categories and Products
Whenever you publish a blog or other content on your website, link it to the relevant product page or category page. Companies mainly forget about this type of linking and focus on interlinking the contents. Never forget your category and product pages while linking!
Inter-Link the Blog Contents
Yeah! You know this well. Right? This is the common type of internal linking that we always implement. The more you write, the more pages you have, and more will be the internal linking. Generally, we do this to make customers know more about any topic with the help of another piece of content. This is why Google appreciates such linking.
Linking has always been an important attribute for the SEOs from a long time. It is found that many eCommerce companies are reluctant towards too much linking. While it is important that you only link to the relevant pages and check your external links, never forget that internal linking is different. This is because you can’t spam your pages, only you can include a few more than usual. Keyword rich anchor text is not at all a reason to be concerned in this case. In fact, it will be best if your category pages are specially being full of keyword rich anchor text.
Isn’t it a good idea? Then start going through all of your pages and focus on the relevant areas where you can use internal linking. Don’t forget your content and the types of internal links that you might be missing. So, Happy linking...
Do you link internally within your website in some other way? Then let us know how you do that..