Manage your Online Store in Magento Enterprise Edition
Within a few years time Magento has become the leader of the world of eCommerce. The number of online shopping stores is increasing rapidly. This has made managing the online stores necessary, and if ignored the customers will be frustrated with your slow and time consuming online store and in turn search for your competitor decreasing conversion. It is found that 70% of the shoppers think that store search has great impact on buying decisions.
Do you want this to happen? I know your answer will be definitely a big No.
So, Hope that you might have understood how important it is to manage your online store.
But, before you are into managing your site for better performance it is also necessary that your Magento store should be properly assessed. It is better to have a detailed analysis on the current condition of your site.
Mainly, Magento site assessment needs to check on:
- SEO Assessment: This will include analyzing your site traffic, conversions, user experience, and site usability.
- Technical Assessment: This will include analyzing your theme setup, overall review of coding, check on the database integration, customization and third party analysis.
- Overall Site Assessment: Here you will have to understand the key concerns of your customers and then check for the required areas of improvement, including module compatibility, upgradeability analysis, and speed issues.
Through this, it will help you to have a clear understanding on how the existing system is working. This will also help you to make your decisions related to improvements depending upon the actual information and not just mere assumptions. You can also take the help of your Magento certified developers and eCommerce consultants to solve the issues you are facing in your store and to improve it.
Now let us have a brief look on the areas where you must concentrate while managing your store.
Managing your Orders and Customers
Using the Manage Customers button option available in the Magento Admin panel, you can view the list of all the customers who have accounts in your web store. With the Edit button, you can manage your customers’ accounts. You can also add a customer from backend using the Add New Customer button. You can also add or manage your customer groups using the Customer Groups button in the admin Panel. Also you can check the customers who are currently online and view their activity using the Online Customers button. You can also view and manage orders using the Admin Panel. One can also view order details using Orders option from the Sales menu. Also one can view Invoices, Shipment, refunding, and Credit Memo details in a similar manner. A customer can also clear his or her shopping cart using Clear Shopping Cart button on the Shopping Cart page or on the Create New Order page.
Managing the Customer-Generated Contents
Here you can easily manage the customer generated content including ratings, reviews, tags, and polls using the Catalog menu in the Admin Panel having the option of Reviews & Ratings and Tags. To manage polls you can select CMS in the Admin Panel and click on Polls button.
Magento allow you to set and manage inventory levels and thresholds, and auto-decrement inventory when sold from the website. Magento Enterprise Edition has advanced inventory control features where you can set the allowed quantity increments. It also display message on the frontend when an item is nearly out of stock causing urgency and improving conversion. You can also set order minimums on customer group.
Monitoring and Improving the Web Store
Now you can monitor and improve your web store by generating sales reports, search terms, synonyms, redirects, and Google Analytics. You can generate a variety of reports using the Reports menu in the Admin Panel. One can easily fine-tune the search behaviour using Search Synonyms and Redirects options in the Search Terms button in the Catalog menu. You can now add Google Analytics tracking to your website using the following buttons in the Admin panel System > Configuration > Google API.
How to Keep Your Store Healthy
To keep your store in best condition, make sure that your hosting provider have backup for all files and databases. Magento offers the ability to rollback automatically through System > Tools > Backups in the Admin Panel. You can also refresh the cache types and rebuild the necessary indexes using Cache Management and System option under System menu and clicking on Index Management button.
Not only this, Magento now offers Store Manager, which will help you to overcome most of the problems that you are facing.
Since I have only covered a part of your site management.. Do check out our next blog for more details on the Advanced Site Management.
[We are Connecting Dots, a business & technology consulting and software services company. At Connecting Dots, we help companies build great online businesses, we are also Magento implementation partners and build great eCommerce portals]