Organic SEO for your website.
Search Engine Optimisation (SEO) as a concept as well as techniques related to it are widely misunderstood, let us try to demystify some areas around it. We will try to cover only the organic SEO part (not SEO by spending money on Adwords etc. also not including black hat SEO techniques). We will only touch high level points and concepts around SEO and leave it to the readers to dig deeper into each concept.
SEO is a technique to get your website up on the search engine rankings (ex google) when searches for a related term in the search engine pertaining to your offerings. We will talk in context of Google for example here. As you know we at Connecting Dots provide Magento implementation services, so if someone searches for say ‘Magento Implementation Bangalore’ (btw try this search on google ) Connecting Dots’ website links and pages need to come in the first few results in google search. For example you would find that on the search terms like 'Magento Implementation India', ‘Magento Development Company Bangalore’ Connecting Dot’s website pages come on page 1 of google results.
SEO needs a lot of optimisation around search terms that your customers are likely to search (check out your related terms from Google Keyword tool when searching for areas related to your services, smart link building, continuous fresh content, blogging, social media engagement etc. etc. it is a continuous effort for a sustained period of time. Google search algorithm slowly starts picking up your websites links (provided they remain genuine and well optimised) over time and you start featuring in top searches on google. It also needs a lot of understanding around how google indexes the pages. There are some technical ways to basically have a hygiene factor build in the website like correct page tagging, site maps etc.
There are also efforts needed to have your site listed in various listing directories (there are 100s on web similar to yellow pages), social media pages and continuous engagement around the same to have your website up on google search result rankings. Similarly there are many other expert techniques that are employed, Now because google keeps changing its algorithm regularly to have the SEO administrators on toes so that one is not able to fool google around the indexing, we also need to keep abreast of the changes and deploy corrective measures as soon as some changes come in, some of it is also a lot of trial and error because google does not put the algo changes out in open. It is basically a mix of Technical manoeuvring, trial and error, smart judgements and in the end an art.
SEO and Magento eCommerce platform
Magento eCommerce platform is built with the concept of SEO in mind, some of the features that come out of the box in Magento related to SEO are outlined below:
- 100% search engine friendly
- Google Site Map
- Search engine friendly URL’s
- URL rewrites give full control of URL’s
- Meta-information for products, categories and content pages
- Auto-generated site map for display on site
- auto-generated popular search terms page
- Google Content API for shopping
SEO and Connecting Dots
Connecting Dots offers SEO expertise to help achieve top rankings on search engines. We have one of the best SEO experts to help you achieve your website ranking goals. We also keep abreast of the latest in the SEO ecosystems and techniques for you get on the top of search rankings as well as stay there continuously. We help in both Organic as well as inorganic (read adwords campaigns) SEO.