Performance Optimization in Magento
Speed has an important role to play in the success of every eCommerce website. Extended customer base is the dream of every online business owner, however too many of them on an under optimized and slow site can turn things into a nightmare. It is better to optimize your Magento store for better growth.
Implementations in unsuitable environments
It has become very easy to get Magento Enterprise edition (or Community Edition depending upon your need and budget) and use it on a crowded hosting environment. But this will not work that great without having it optimized for performance and accurate measurements. Magento surely is a perfect solution for small, medium and large online marketers and retailers. What you really need to know is what you are doing. Using Magento in a shared, UN-optimized hosting environment is the same as using a jet engine in a bus or train. You know this will not work.
The Areas where Magento needs to be Optimized
There are a lot of factors that impact the speed of your Magento eCommerce store. There are also areas were you have no influence. This includes the internet connection speed of the visitor.
Best way is to keep the things am about to mention here while talking to your clients. Also don’t forget to suggest them about the choice for hosting, templates or Magento configuration.
If you feel that your client is serious about online business, suggest them not to use shared hosting and ask them to get a proper dedicated server. If possible it is better to find out a Magento specialized hosting company, who are worth of giving that extra buck.
In case your client focuses on international sales, better you analyze from where most of the traffic is coming and host the server(s) in those countries. It is better that you use a global CDN to serve your static files in addition.
Magento Template and Image Optimization
Redis is an open source advanced key-value store that can be used in Magento for back end and session storage. One can replace memcached with Redis. The main benefit of using Redis is that it supports on-disk save and master/slave replication, which is a powerful feature not supported by memcached. Replication will enable high availability and eliminate failure. Not only this, Redis can be used for PHP session storage and provide better eviction control. It also supports multiple databases that use same server instance so one can use different databases for full page cache. It also supports compression libraries gzip, lzf, and snappy.
I hope this will help you in dealing with daily problems in Magento and speed rocket your Magento eComemerce portal.
[We are Connecting Dots, a business & technology consulting and software services company. At Connecting Dots, we help companies build great online businesses, we are also Magento implementation partners and build great eCommerce portals]