SEO Tips specially for eCommerce
Many startup eCommerce business owners have limited budget to invest in the areas such as advertising, email marketing, search engine optimization, and website designing. Every one faces this situation. Thus, you need to decide how to spend the money wisely. Decide what all are beyond your expertise, what needs to be outsourced and what all you can learn and do by yourself. One such area is SEO.
This time we would like to share some tips related to SEO that you can do by yourself especially for on-page optimization.
We would like to begin by focusing on the category page or the landing page as this is the page where your products are listed. If your page focuses on “fashion,” that is a keyword term you need to rank for. Now, when a visitor clicks on this link in the search engine results you will want him to see the entire product offering under the fashion, and not just one particular product. Individual products can be optimized using the long tail keywords, such as “Mens Casuals.” The same thing goes with the individual pages as in the case of category pages.
Keyword Research Is Important
You can use tools like Google Keyword Planner, as you will get a general idea of how many searches happen every month for the keywords that you are targeting for your page. Keyword popularity changes over time and may be the terms that you used once are no longer popular. Thus, performing keyword research occasionally is a must. The term “fashion” is too broad. Find the most appropriate keywords for your page. It is good to make a list of around 7 keywords that are popular for each product category, specific to the products that you sell.
Use the Top Keyword for Your URL Page
Consider the case that the keyword which received maximum searches was “mens wear” then this term can be used that in the URL of the category page, for example http://www.abc.com/mens-wear.html. Be careful about the length as the search engines truncate the URL display at 75 characters and passes a less keyword value in case of longer URLs. If you find that your page is already ranking well then it is better to skip this step. If you established page is not performing well, create a new page, and then do a 301 redirect that will alert the search engines of the change.
Use the Exact Keyword for Page Title
There is a high connection between the use of keyword in the page title and the page ranking. When search engines rank a page for a keyword, the page’s title tag is the most important place where it should appear. The text written here is often used for the blue links that are found in the search engine results. Use just one keyword per page title along with your company name to improve brand recognition. This keyword should also match the URL that you created in the above step.
Page titles should be kept around 55 characters because the new Google cuts off the longer ones. So, if you want your full title to be shown properly, then make it short and sweet.
Use Keyword in H1 Tags
Using keyword in your page’s H1 tag will not greatly affect rankings. However, it will not hurt either. Add it as it helps the users to visually determine the page’s content. Users can easily notice the H1 text on your page while they are browsing.
Create Keyword Rich Content for Your Page
Search engines love pages that provide readable content. Thus, include your product page with at least 50 words per page. Remember that this content should be unique and should not be present anywhere else on your online portal. Write for the shoppers and not for the search engines. Give information that they would like to know. Use the exact keyword at least once in the beginning of your content. You can also use the keyword list that you have generated and use variations of the main keyword in your content. Never overuse your keywords as keyword stuffing can be penalized.
Meta descriptions do not influence ranking, still, they are often used as the text below the blue link found in the search engine results. So it should be compelling enough that will make the users click your link. This is a form of sales pitch. It should be of 150 to 160 characters and not more as it will be cut or changed by the search engines. Using the main keyword in the meta description the search engines will surely use your snippet in the results pages. You can use keyword variations if it fits in the flow of the sentence. Keywords may be shown in bold, as it increases visibility on the results page.
Use Keywords in Alt Image Tags
The images in your category page must have a keyword in their alt tag as this will help that image to be ranked high in the image search results.
With these simple steps, you can now start working on your eCommerce webpage and monitor your results. So now say Good Bye to outsourcing!