Small Marketers and eCommerce Challenges
As eCommerce and m-commerce is shooting up the number of sales every now and then, more and more marketers are trying to get every slice of the cake that is possible for them to get. With the help of advanced eCommerce technology, things have become pretty much easier than ever before. Most of the small marketers have started an online business using these technologies. This also means that the world of eCommerce has become much more competitive than ever. Spare some time to take a look on some of the biggest challenges that small eCommerce marketers face, and the ways to overcome these challenges to continue the path towards success.
Fulfillment and Shipping
With the availability of large eCommerce websites, new opportunities have started to open up for the online marketers. Such increase in the number of websites has also added up the customers’ expectation of quick or free shipping of the products they buy. Every small eCommerce marketer faces this challenge of meeting customers’ expectations and the risk of losing sales. Once any sale happens, the order fulfillment process also has to run smoothly so that the customers receive the right products at the right time without any damage. Small marketers have to spend a lot of time focusing on shipment and order fulfillment processes, this causes the valuable time that might have been used to grow their business to become waste. It is good if you outsource the fulfillment process just by hiring a third party service provider. With this you can lower your operational costs and trust your service provider who will do this job more efficiently for you. Integrating the transport and shipping process with the order management system will help you automate the order fulfillment process. Several shipping software is available in the market that will help you to easily print the shipping labels and also select the most cost-effective way to ship the product. This will help you save your time and money and use them to improve your business. So, integrate and reorganize your order management today itself.
Selling Efficiently Across All Channels and Devices
Today, customers can shop whenever, wherever they want. This has caused the small eCommerce marketers the need to offer seamless eCommerce portals that have great customer experience from the start. These days, customers shop on various channels, most of them complete their purchase on the channel that they had not used for selecting their product choice. This causes several challenges for the small marketers. They have to offer products on all available channels. It is best to start your own website than adding products on other channels as this will help you to establish your own brand identity.
Another challenge is to make your eCommerce online store mobile-friendly. Mobile eCommerce sales have increased at a quick rate and this will increase a lot more in the days to come. This means that small marketers should also provide a responsive store to their customers that they can easily access and navigate using their tablet or Smartphone. Even if they don’t purchase a product using their mobile devices, customers use them to understand the product, compare pricing and check product features. This also increases the problems related to logistics as now the marketers will have to sync their inventory across all the channels so that they can provide consistent order fulfillment. They will also have to consider the cross-channel shopping habits of the customers before offering product recommendations. The best way to overcome this challenge is to select appropriate eCommerce management software to combine all these operations in a single system and then automate the operations across different sales channels.
Small eCommerce marketers also face problems in managing different types of data that are often collected from different sources to increase customers. To improve the number of potential customers and increase sales, marketers need to track website traffic, their visitors’ behaviour and their order history. They then need to engage with their customers through email and social media engagement. Also the marketers need to collect product information from the suppliers, pricing information based on the competitors, analytics on warehouse operations, and order fulfillment reports. It will be good if you use free tools like Google Analytics, keep track of other data in spreadsheets and check them regularly to gain insights.
Managing data can be a serious challenge. Management of product information and preparing the data needed for product listing can be a lengthy process and may slow down the time taken for the product to reach the market. Product management systems can help marketers to automate their data management and send them directly to your eCommerce web-store and other online marketplaces. Another benefit is that it will offer consolidated data made out from different parts of your operations. Order management software can also be integrated with warehouse management and product management software to offer more valuable data. With this, you can get all eCommerce data in the same system.
Marketers will now have a better chance to utilize the available information and improve their business.