Start Building the Email List for Your eCommerce Business Now
All eCommerce websites rely on traffic to the shopping store. Do you have enough traffic and conversion to run a cost-effective business? Is your eCommerce portal suitably optimized so that they can be easily indexed by all the search engines? Do your campaigns, advertisement and social media posts help you drive visitors? May be yes, still, we would like to let you know that utilizing the power of email marketing can help you drive the traffic a lot more. We know you have a database of email address of all your customers and possibly the visitors too. Why not utilize them to share information on your store and new products, other promotions, and the ongoing sales. This is important as it will help you to build a relationship with your customers and your visitors that will inspire them to visit your web-store again and again and make a buy!
These are a few tips that will help you to build an email list for your eCommerce business.
Use an email signup box on your website
It just takes a small bit of coding that will gently ask your shoppers to give their email that will be useful for you. Try to tempt your potential customers with a few words that will let them know what they’ll get after signing up with you. For example, you can tempt them will best offers and assured free gifts on the purchase, etc. If you are doing pretty well with your blogs then you can place an email box where you offer fresh contents. Do forget to regularly update these contents to make your readership high.
Attack using the attraction of discount coupon
Very few shoppers will be able to resist the attractions offered by you in the form of discount coupons and codes. It is a great way to make your shoppers share their email address and other details with you. Just by giving a 10% discount after they sign up and make their first purchase will encourage people to offer their email details. This can be done on a pop-up window. This will make the visitors who are already browsing through your site to give you their information in return for a discount. Another thing to keep in mind is that even after the visitors offers you the email address and get a code in return it is not necessary that they will do a purchase right away You can utilize this duration to improve your relationship with them using email campaigns.
You can also use social media to get these customer lists and improve traffic! Remind these visitors using Facebook, Twitter and Pinterest about the benefits of joining your email list and offer appropriate links to make them sign up.
Offer contests via Social Media
Utilize your social media audience to its full extent by engaging your followers with contests that will offer them some incentive and that will also make them join your email list. You can have a lucky draw contest or other similar contests. Use of catchy language and best quality photography is important to grab the attention of your potential customers. Using this you can build your email list and also social media following at the same time.
Drive traffic to the landing page of your email list sign up using ads
As we had discussed earlier, social media is the best and easiest way to make your followers interested in joining your email list. In case you also start utilizing Facebook ads, this will allow you to drive more traffic to your eCommerce site. Just you need to do is to create a Facebook page and create interesting post that will be targeted to specific audience groups. The customization of these ads will offer you a big start for your campaign.
Follow these tips and we are sure you will find a remarkable increase in the way your landing page grabs more visitor’s attention. Utilize high-quality photographs of your merchandise and a few attractive words that describe exactly what the benefits are if they join your email list.
Don’t ignore these ways to create an email list. Gathering such information about your prospective and also the established customers will help you provide them with the latest updates about your brand and communicate the offers that they can use.
This is a great way to keep your user engagement improving and sales rising.